As humans we believe this. And in some aspects this is true and in others this couldn’t be farther from the truth.
Example One: I have a dollar and that’s good but 10 would be better. ( I agree)
Example Two: I have one traffic exchange making a dollar BUT 10 would be better ( NO!)
See in example two there is a broken logic and we are going to break this down so you can see the logic:
1 traffic exchange VS 10 traffic exchanges
If you have one traffic exchange 100% of your marketing efforts go to project and 10 te’s only get >10% because of the time it takes to change gears.
one hour surfing for one traffic exchange = 10 hours surfing for 10 traffic exchanges
cost is a huge factor Items you pay for like: Script, graphics, hosting, and your monthly ad budget, all factor in. or with 10 you can pay 10 times that.
It’s a fact what there is only about 3 - 4 degrees of separation between traffic exchanges and the members. Keep this in mind that if you have a unique traffic exchange that offers great service and a good value People will upgrade.
But if you have 10 the traffic exchanges they are not going to be so unique and the customer service is going to suffer and the value will also suffer
This is the most over looked factor in the traffic exchange industry. Now I’m not going to debate top of the mind advertising or exposure.
But I will say this the average TE will not make it at all. Sorry it’s a fact that over 50% will not make it to a year.
Lets say you get away with only spending 1000 dollars in the first 2 months of opening a traffic exchange.
That’s $10,000 if you opened 10 traffic exchanges.
Imagine if you doubled you efforts and focus on just one great traffic exchange. You could and can earn 2 to 10X the amount you could if you had 10 with little focus and effort placed in them.
ASK yourself this would you buy one $10,000 car or ten $1,000 cars? Which one is going to be the best for you?
But that is Just my traffic exchange 2 cents.
The IT Dude